Hyderabad, which is nearly 450 years old, is today unquestionably India’s most happening city.  People from almost all parts of the country have gladly made it their lifelong home.  Their emotional bonding stands out during outdoor and indoor festivities, regardless of who is celebrating a particular festival.

In terms of ageless culture, languages, music, dance and folklore, this cosmopolitan city has few parallels in the country.  Monuments like the Charminar, Golconda Fort and Qutub Shahi tombs echo the rich history and enduring greatness of our city, while wonderful facilities like Ramoji Film City, Prasad’s IMAX theatre and the HI-TEC City reflect sterling achievements in technological and engineering fields.

Hyderabad has benefited significantly under the influence of Mughal, British and Nizam rulers.  The city’s intrinsic grandeur, stunning monuments, delectable art forms and delicious biryani have given the city a distinctive character that mesmerizes visitors.  Global IT majors, biotech parks and international business schools highlight its modern face, while the majestic 13^th century Golconda Fort, stately Qutub Shahi tombs and the magnificent Chowmahalla Palace epitomize its royal moorings.  With a quaint past, charming present and a bright future, the city is a melting pot.  People of many different cultures and traditions have mingled harmoniously for centuries.

Hyderabad can today stand up and be counted among world-class MICE destinations, considering its infrastructure and landmarks such as the Rajiv Gandhi International Airport, Hyderabad International Convention Centre, Hyderabad International Trade Exposition and Shilpakala Vedika.  Technology majors like Google, Microsoft, Oracle, Infosys, Wipro, Satyam Computers and TCS have bolded Hyderabad on their operational maps. 

About 5.6 lakh foreign tourists and over 9.35 crore domestic tourists visit Andhra Pradesh each year and most of them invariably stand in awe of Hyderabad, where most people uphold the nation’s guiding principle: athithi devo bhava (the guest is God).”  

Software czars, corporate honchos, global business magnates, scientists, engineers, politicians, professors, students and several others have direly felt and clearly expressed the need for a platform that will give them complete and unbiased information about the changing dynamics of a city on the move.  They want a common stage that captures their dream city in all its beauty and majesty.  They are eager to know everything important that is happening around them.  They would like to keep themselves abreast of what their peers, social equals and business rivals are doing. 

Some magazines have made attempts to meet this information gap in the city.  Informed quarters yearn for a comprehensive lifestyle magazine that provides only city-oriented positive information and wholesome entertainment. Hyderabad Josh was born precisely to meet the needs of such people.

The JOSH part of the title says it all.  It has set the tone and tenor of the magazine.  So, the monthly gives interviews with celebrities, stories on art and culture, peeks and insights into lifestyles of celebrities, updates on fashions, sifted information on what to buy and where, whether you are looking for a car or a mobile, Tollywood and Bollywood happenings, get-togethers of Page-3 idols, Metro-special write-ups and whatnot in one go.

When you dip into Hyderabad Josh, you can rest assured that the most interesting bits of information concerning the city and juicy happenings in it will be within your ken.  It will add to your glamour quotient.